Mister Softee and Stephen Starr face off in Brand Madness tournament

    Will that be a $9 Apple tarte tatin with caramelized apples, pâte brisée and vanilla ice cream or a chocolate cone with rainbow jimmies?

    Philadelphia restaurateur and Philadelphia’s favorite ice cream man are facing off in the Philadelphia Business Journal‘s Brand Madness tournament. And as of this morning, Mister Softee had the lead.


    It’s Round 1, Match 10 of the tourney and things are getting interesting. Voting is still on for the match and the matches between Amoros’s vs. K’Nex, Dietz & Watson vs. the Pretzel Factory and Amaco vs. Nova Care.

    The tournament is completely unscientific, just for fun and pretty insightful. Stay tuned to see who wins this one.

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