Merchants enjoy good weekend at South Jersey Shore despite damp beginning

Even a bad start weatherwise to the Memorial Day weekend was good for businesses on the Jersey Shore.

Friday’s cold and dreary weather must have convinced visitors to buy plenty of sweatshirts, because Michelle Gillian, head of the Ocean City Chamber of Commerce, says her members are not complaining.

Weather-dependent commerce

Gillian says it’s a reminder of how much Shore tourism depends on the weather.

“I think people took the opportunity to go down and patronize our small business that had a bad season,” she said Tuesday. “Our spring hasn’t been good either here at all, so it really was a boost to the economy downtown and on the boardwalk also.”

Farther South, Wildwood Mayor Ernie Troiano said that when the sun made an appearance, so did the tourists.

“When the weather’s inclement, they have a tendency to hibernate or not come down,” he said. “As soon as they know the forecast is good they come down in droves, and we had them.”

Troiano says he’s hopeful this weekend is a harbinger of a good summer for the Shore.

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