Philadelphia has been designated a World Heritage City — the first American city to receive the honor.
Marketers are already busy trying to turn the new classification into increased tourism business.
Meryl Levitz of Visit Philadelphia, who said her staff will immediately start using the World Heritage tag in social media, said she expects to capitalize on it with a new ad campaign coming in the new year.
“We will be tagging many of our ads and promotions with United States’ first World Heritage City,” she said Monday. “People love firsts and only and best — and it also shows that there is something fresh here that’s based on the past.”
The Organization of World Heritage Cities voted in Peru on Friday to add Philadelphia to 250 other cities in the organization affiliated with the U.N.
Philadelphia’s new distinction will carry weight with history buffs and older travelers, Levitz said.
The new campaign is expected to be introduced in February.