Kraft will split snacks and grocery businesses

    By the end of next year, Kraft Foods plans to have two distinct businesses: North American groceries and global snacks.

    This will separate the likes of Oreos, Cadbury, Tang and Trident from Maxwell House, Philadelphia cream cheese and Jell-O.

    The New York Times reports the company, which has a plant in Far Northeast Philadelphia, estimates $32 billion and $16 billion, respectively, in annual revenue.

    The snacks business will focus on developing markets, while the grocery side will continue developing brands in the existing market.

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