Who says there’s no such thing as a free lunch?
In advance of the upcoming Chick-fil-A opening in Brick, representatives from the fast foot restaurant will give away 2,000 free sandwiches at Dick’s Sporting Goods on Route 70 in Brick from 11:00 a.m. until 1:30 p.m. Saturday — or until the sandwiches are gone.
“This is our way of thanking you for welcoming us to your community,” the company said in a release. “We look forward to serving you and your family!”
The restaurant will open on June 26 at 522 Route 70 in Brick.
Chick-fil-A’s stunt is about boosting its bottom line, but it could help erase the brand’s controversial past.
In 2012, its CEO, Dan Cathy, a self-described evangelical Christian, went public with his opposition to gay marriage. A stance that today he says was a mistake.
The company is well-known for its boneless breast of fried chicken sandwich adorned with pickles, first served at a suburban Atlanta shopping mall in 1967. It’s the second largest quick-service chicken restaurant chain in the United States, with over 1,700 locations in 39 states and Washington, D.C., according to the company.