Groundswell Design Group principal David Fierabend describes the space as “an urban beach summer-time music venue, outfitted with a beach beer garden, 475 tons of sand, beach grasses, a boardwalk, and all the summer love of the Jersey Shore.”
Groundswell’s other local work includes DRWC’s Winterfest space, centered around the Blue Cross River Rink and the new Spruce Street Harbor Park ; the coming restaurant and outdoor cafe space at FringeArts; the coming Independence Beer Garden at 6th and Market; and Morgan’s Pier.
Groundswell revamped the concert venue with Live Nation, which operates it, and the quasi-city Central Delaware Riverfront Corporation, which owns the spot on which the venue perches.
“Unveiling the unbelievable redesign of Festival Pier is going to be one of our proudest moments in the 25 years of producing concerts on waterfront,” said Geoff Gordon, Live Nation Philadelphia Regional President. “We’re so excited to share this amazing venue with fans, artists and the city of Philadelphia.”
Chef Michael Schulson (Izakaya, Sampan, Independence Beer Garden) has created over a dozen new menu options for the concert season.