Atlantic City’s beach will be overrun by tens of thousands of music fans in the next few days.
And officials hope the upcoming concerts featuring Maroon 5 and Rascal Flatts will give the struggling resort town another chance to try to capitalize on entertainment offerings beyond its casinos.
The two shows are expected to draw about 100,000 people overall at a venue that stretches five whole city blocks.
Officials say tickets sales for both shows have been going well. The city will receive a $3 cut for every ticket sold, with a guarantee of at least $130,000 to cover costs for extra security and maintenance.
But the biggest benefit will be the boost the shows are expected to bring to the city’s economy.
The shows will create dozens of temporary jobs, and also should provide a boost for hotels, parking lots and other nearby businesses.