Though Atlantic City was spared the worst of Superstorm Sandy, leaders of the resort town are working to make sure potential visitors understand they’re ready for company.
Leaders of the tourism group the Atlantic City Alliance think pictures of devastation at the Jersey Shore are undermining the city’s economy, even though it suffered little damage
Chairman Don Marrandino said news reports of the storm are actually giving those who wish to take a quick trip an opportunity.
“The rates are lower because there isn’t that much business,” Marrandino said. “On a weekend (that’s) usually $300 a night, I bet you can get rooms in the $100 range, supply and demand. We need to get back on our feet and that’s we’re working really hard to do.”
Marrandino says the casinos have lost millions in revenue because of the storm, so they’re launching a new marketing campaign building on their “Do AC” ads to tell potential visitors they’re open for busines.
“Now we’re doing `Can-Do AC’ which means everybody is optimistic,” Marrandino said. “We have to get off the ground again and start earning everybody’s trust.”