How Zippo got burned doing business in China
ListenThe flame is burning a little less brightly for the iconic Zippo lighter. Manufactured since 1933 in Bradford, Pennsylvania, the company sent out pink slips this month to 38 of its 500-plus workers.
Wharton professor of management emeritus Marshall Meyers joined NewsWorks Tonight’s Dave Heller to discuss why the Chinese market may have played a big part in the layoffs.
You can hear their conversation below.
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