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How campaign strategists use voter information

Philadelphia voting machines are stored at the Office of the City Commissioners warehouse. (Brad Larrison for WHYY News, file)

Philadelphia voting machines are stored at the Office of the City Commissioners warehouse. (Brad Larrison for WHYY News, file)

Earlier this week, New Jersey joined Pennsylvania, Delaware and numerous other states in refusing to provide the Trump administration’s Election Integrity Commission with access to voter information, including partial Social Security numbers and criminal records.

President Donald Trump has claimed that widespread voter fraud during the 2016 presidential election cost him the popular vote.

It turns out that campaign strategists are able to obtain quite a bit of voter information during the election cycle, using it to target ads and craft messages for candidates.

Neil Oxman, co-founder of the Campaign Group, joined NewsWorks Tonight’s Mary Cummings-Jordan to provide details.

You can listen to their conversation below:

 

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