Annenberg study: Smoking on TV strongly influences cigarette use

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    Cigarette ads were banned from TV in 1971, but there is no network programming prohibition for portraying smoking on the small screen.  Now there’s a link established between the decline in depicted smoking on primetime TV dramas and adult US tobacco consumption.  NewsWorks Tonight Host Dave Heller spoke about a recent Annenberg study quantifying the relationship between tobacco use and smoking on TV with Dr. Dan Romer of the Annenberg Public Policy Center.

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