Annenberg study: Smoking on TV strongly influences cigarette use


    Cigarette ads were banned from TV in 1971, but there is no network programming prohibition for portraying smoking on the small screen.  Now there’s a link established between the decline in depicted smoking on primetime TV dramas and adult US tobacco consumption.  NewsWorks Tonight Host Dave Heller spoke about a recent Annenberg study quantifying the relationship between tobacco use and smoking on TV with Dr. Dan Romer of the Annenberg Public Policy Center.

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