The Theory of Wawa-tivity
How the local chain garnered a cult following. #AllHailTheHoagie
To an outsider, the regional convenience store Wawa might just look like a place to grab a coffee and gas, maybe a sandwich. But to those who live in the area, Wawa is a way of life. (And it’s a HOAGIE.) Kae Lani Palmisano lays out her theory behind what drives the cult fandom of certain food chains and only briefly talks smack on Sheetz.
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