How do tech companies determine what we want?

Guests: David Pierce, Julie Guinn

Are we saying goodbye to the headphone jack?  Apple thinks so. The newly released iPhone 7 has eliminated the long-ubiquitous technology in an effort to increase battery life and push users into the wireless age. While some are bemoan the loss of this familiar technology, others see it as an inevitable move to eliminate a feature that is destined for obsolescence.  After all, we’ve all moved on from floppy disks and VCRs!  But should consumers or big tech decide when it’s time for a change?  Does Facebook or iTunes change its layout and functionality based on what we want, or what they think we want?  We tackle all of this with DAVID PIERCE, reporter for WIRED and with JULIE GUINN, a seasoned user experience researcher who has worked with several computer companies including Microsoft and Intel.