Atlantic City’s Revel Casino is desperate to get you in the door. So desperate in fact that they want to make sure gamblers can’t lose.
For the whole month of July, A.C.’s newest casino resort will refund all slot losses. The offer covers cumulative losses of $100 or more at slot machines, video poker machines and/or electronic table games over the month and can’t exceed $100,000 in losses, according to the casino.
In addition to that, Revel will match slot offers from the other 11 Atlantic City casinos. Customers will need to bring the original mail piece to the Revel Card Desk to receive the offer.
The offers will be doled out using the Revel Card, according to the casino.
“We are excited to re-launch this property with a promotion that says it all — You Can’t Lose,” said Randall A. Fine, Managing Director of The Fine Point Group, which is overseeing Revel’s marketing strategy. “We intend to give gamblers more of what they want — more fun, more action, more amenities, and the best casino experience in the history of this market.”
Revel’s newest promotions are part of their “Gambler’s Wanted” campaign. This campaign is the product of the casino’s new management and marketing team that took over following its emergence from Chapter 11 bankruptcy protection.
“Everybody deserves a second chance, and in order for Revel to earn one, we are offering a second chance to every slot customer,” said Jeff Hartmann, Chief Executive Officer. “Whether you played with us last week, have not visited in a year, or have never tried Revel, this exciting promotion is open to everyone and proves that at Revel, gamblers are wanted.”
Revel hopes to rebound from its disappointing opening year by putting an emphasis on its customer’s interests with the gambler-oriented campaign.
“We want gamblers, and with these two promotions, along with our new affordable dining options and Atlantic City’s largest contiguous smoking section, we hope players come to one simple conclusion — why gamble anywhere else?” Fine said.
This story originally appeared on the website of NBC10, with whom NewsWorks has a partnership.