Shore businesses hoping for record summer

The Fourth of July was just last week, but some businesses up and down the Jersey shore are looking forward to the rest of what summer has to offer.

In a report on Philly.com, many shore businesses are expecting this year to produce a record summer for business, thanks in part to the warm weather seen on Memorial Day and most recently on the Fourth of July.

According to the report, tourism officials and business owners often consider July 4th as a gauge of business for the season.

Philly.com reports it’s not just the weather that’s bringing along the added business.  In the report, Atlantic City Convention and Visitors Authority president Jeff Vasser believes many visitors are learning new things about the area and are getting rid of old perceptions.