Promoting local farms and fish instead of just cheesesteaks
The city of Philadelphia is working to market itself to people who want to have a true homegrown experience.
Philly Homegrown is the name of the new marketing campaign designed to show the range of foods produced in the region. The campaign targets both tourists and residents. Barry Seymour of the Delaware Valley Regional Planning Commission says the goal is to showcase locally grown products to people who want to increase sustainability in the region and make sure people don’t think the culinary choices are limited to cheesesteaks and soft pretzels.
“What they are looking for are authentic experiences that support a sustainable future. And we really believe that experiencing and understanding our local food economy and our local food networks will bring them closer to that authentic experience and that sustainable future.”
The almost half million dollar marketing campaign will go over two years. It will do everything from showing what is in season to planning multi-day farm tours for those who want to experience the area’s bounty.