South Jersey towns using GPS game to promote tourism

Not familiar with geocaching? It works like a lot of other web-based games: users navigate their way to sites with their GPS devices where they uncover containers they share with friends online.

Tourism promoters in South Jersey are finding the game pretty handy.

 

In Cape May, Atlantic and Cumberland counties, geocaching is drawing users to spots they’d otherwise never see — like Lower Township’s World War II Fire Control Tower No. 23 and the Absecon Lighthouse in Atlantic City.

The Press of Atlantic City reports county officials hope those who stop by because of geocaching make it a point to return. In Cape May, users will uncover small pieces of quartz crystals. They can then share those caches with their networks, potentially bringing more visitors to the county.