SEPTA is trying to get passengers to be a little more courteous.
The messaging campaign is called “Dude, it’s Rude.” The admonitions include:
“Dude, it’s rude. Take your trash.”
“Dude, it’s rude. Watch your language.”
“Dude, it’s rude. Tone it down when you are on a phone call.
“Dude, it’s rude. One fare, one seat.”
The reminders will be featured in the usual spots for posters and placards, as well as unexpected places on the trains and buses, said Nilda Rivera-Frazier of SEPTA.
“For instance, on our Broad Street line, we have this wonderful space,” she said. “It’s a large area near the door, it’s huge.”
The messages will be being rotated, depending on the type of transit. After the first message sinks in, it will be replaced with another, SEPTA officials said.