Research underway for borough brand in Lansdale

The process in developing a brand for Lansdale has begun after discussions officially got underway this week during an Economic Development Committee and Communications Commission meeting.

Montgomery Media reports the research phase is now underway in developing a brand for the borough.

In August, the borough council voted to approve a contract with North Star Destination Strategies, a Tennessee based consulting firm brought on to help develop a brand.

Montgomery Media says the consulting firm is expected to return to the area in January to conduct on-site research to find out what area residents think of the borough. In the meantime, borough officials will work to provide answers to a more than 200 question analysis to help get the project started.