GQ has called Philadelphia fans monstrous (much to Mets fans’ delight). But by Brand Keys standards, that makes us loyal.
Phillies and Flyers fans earned top spots in the Brand Keys Sports Loyalty Index based on their intensity in comparison with fans of teams they play against.
Phils fans came in No. 1 in the MLB category, and Flyers fans are No. 2 in the NHL. Sixers and Eagles fans didn’t make the cut in their respective sports, but they’re not the in bottom five either, so it’s not a total embarrassment.
So do these two ratings make it official? Can we brand ourselves the Loyal Monsters?