Can you say gamification?
PennDOT needs a new distracted driving campaign for its Drive Safe PA initiative, so it’s putting the work in the hands of teenagers.
High school sophomores, juniors and seniors are invited to come up with radio campaigns that discourage distracted driving practices. Eleven regional winners will go to Harrisburg to have their 30-second spots professionally recorded and sent to radio stations for air play during National Youth Traffic Safety Month in May.
Contest rules outline specific entry guidelines and the March 23 due date.
Want to hear more about distracted driving? You can replay the Dec. 16 Radio Times program featuring interviews with David Teater of the National Safety Council, public health professor Barron Lerner and Christian Gerdes of Stanford University’s Center for Automotive Research.