Late owner of Geno’s Steaks makes appearance in new film

Joey Vento is due to make an appearance from beyond the grave on March 18, when a film featuring a cameo from the late cheesesteak giant screens at the Trocadero in Philadelphia.

The Daily News‘ “Philly Gossip” column reported today that the erstwhile owner of Geno’s Steaks in South Philly, before he died in August last year, played himself selling a cheesesteak to one of the main characters of a comedy called “Swooped.” A few scenes in the film take place at Geno’s.

The film festival award-winning comedy follows two friends chasing after their dream girls only to switch and end up with the object of each other’s affections.

The column also reports that Geno Vento, Joey’s son who was named after the steak shop, is denying rumors that Geno’s is up for sale. If he were to sell, it might be a good idea to wait until any bump in traffic from the film’s release passes.