H.J. Heinz Co. is bringing its new ketchup packets to grocery stores and other retailers nationwide, the world’s largest ketchup maker announced yesterday.
The company recently redesigned the classic ketchup packet for restaurants after years of complaints from customers who said the traditional packet was too messy and held too little ketchup.
The new design, which Heinz calls “Dip & Squeeze” packets, hold three times the ketchup of a traditional packet and have two options for condiment consumption. Ketchup eaters can either peel off the top to reveal a shallow cup for dipping their food or tear off the end for squeezing the sauce out.
The company has never sold ketchup packets in stores before, but said that it decided to make the move after the overwhelmingly positive consumer response to the product in restaurants.