Historical Commission committee to hear case for digital sign on Lit Brothers building

    There’s a beautiful, window-filled building at Eighth and Market streets, sitting five stories above street level. You know, the one with the Ross on the ground flood.

    The owner of that building, former home of the Lit Brothers Department Store, wants to put digital signage above the roof, and will appear before a Historical Commission committee today.
    Hidden City reports the Commission’s architectural committee will decide whether the signage, seen here in renderings, is aesthetically acceptable.

    Digital billboards are a hot topic in Philadelphia, especially on East Market Street. Do you think the historic building is ripe for new life, or is better left preserved as-is?

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