Five Below wins the Philadelphia Brand Madness tournament

    It all came down to Herr’s and Five Below yesterday as the Philadelphia Brand Madness tournament came to an end.

    Both had managed to outlast the other 62 local brands in the Philadelphia Business Journal’s just-for-fun contest. With 18,022 votes cast, Five Below won 53 percent of the vote to win the whole tournament.

    Herr’s defeated Le Bec Fin in Round 1, and Five Below’s first win was against Cigna. The contest began in October and the final round of voting started three days ago, with an early lead for Herr’s.

    You can see the whole bracket here.

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