You may not know Arch West by name, but his creation is what’s left you with orange fingerprints many a time.
The Doritos creator died last week in Dallas at age 97, the Associated Press reported today.
As the story goes, West was working for Frito-Lay in the ’60s when, while on vacation in San Diego, he found a snack stand selling fried tortilla chips. The company eventually ended up launching Doritos after underwhelming corporate feedback but promising market research.
West’s daughter tells the AP the family will sprinkle chips over his urn Saturday before the place the dirt back in.