Ad war hitting the air for and against North Jersey casinos

An ad war has begun over a New Jersey ballot question that could allow casino expansion.

An ad war has begun over a New Jersey ballot question that could allow casino expansion.

An advertising campaign is getting underway in advance of the November ballot question in New Jersey on whether to amend the state constitution to expand casino gambling beyond Atlantic City. The group Our Turn New Jersey that favors allowing two casinos in the northern part of the state is airing an ad that claims the expansion would benefit the state.

“New York and Pennsylvania have stolen billions of our gaming revenue, robbing of us of dollars to fund programs like Meals on Wheels and the property tax freeze,” the ad reads.

An opposition ad by the group Trenton’s Bad Bet claims casino expansion is too risky.

“The politicians are stacking the deck so their rich special interest friends win big while refusing to tell hardworking Jersey families who backyard these casinos could end up in,” according to that ad.

New Jersey Election Law Enforcement Commission executive director Jeff Brindle expects interest groups will spend $40 million or more over the next several months on that ad campaign to influence the outcome of the voter referendum.

A Fairleigh Dickinson University survey last month found that 35 percent of New Jersey voters support it while 58 percent oppose it.

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