Plan for high-tech signs on Market St. advances

A Philadelphia City Council committee has approved a plan to energize Market Street East by allowing high-tech signs. But the bill had some detractors as well as supporters during council hearings.

The plan would allow installing digital billboards and wall wraps on Market Street buildings between 7th and 13th streets for building owners who invest a minimum of $10 million.

Paul Levy, the head of the Center City District, said the plan is a way to revitalize Market East where development is stalled.

“The Gimbel’s site has been vacant for 34 years, no development in 34 years,” he said. “The Gallery was groundbreaking in 1977, but it is inward facing today.

Jovida Hill, a resident who doesn’t like the plan, said it is “illogical to think that turning Market Street East into Las Vegas is in our best interest.”

“Please keep in mind that this is the back yard of Independence Mall, the Liberty Bell, the President’s House, the Liberty Bell and the Constitution Center,” she said.

Councilman Frank DiCicco said monies from the signs will be used to revitalize the buildings.