Small businesses gear up for ‘Small Business’ Saturday

    Forget Black Friday or Cyber Monday, many shoppers and local business owners are focusing their holiday shopping efforts on “Small Business Saturday.”

    The latest shopping day, called “Small Business Saturday” happens today, marking the second annual day dedicated to supporting small businesses.

    According to, the day after Black Friday is a day for shoppers to “shop small” and celebrate the country’s small businesses.

    Want a digest of WHYY’s programs, events & stories? Sign up for our weekly newsletter.

    It will take 126,000 members this year for great news and programs to thrive. Help us get to 100% of the goal.