Philadelphia Daily News will launch a weekend edition in the fall

    In an era when big city newspapers have folded in the U.S., the Philadelphia Daily News has announced it will launch a new weekend edition of the paper starting this fall.

    In an era when big city newspapers have folded in the U.S., the Philadelphia Daily News has announced it will launch a new weekend edition of the paper starting this fall.

    Daily News spokesman Jay Devine says the edition will target readers who are not core Sunday readers of the Philadelphia Inquirer but who love entertainment, sports, gossip, and politics – Daily News style.

    Devine:

    The hope is it will target sort of a whole new group of readers who might not be daily readers of a newspaper, but they might pick this up on the weekend when they have a little bit more time.

    Devine says the new edition is the result of reader research that shows young readers – specifically 20 to 30 “somethings” – crave a fun weekend paper, but they’re not picking up the Sunday edition of the Philadelphia Inquirer.

    Amy Mitchell, deputy director of the Project for Excellence in Journalism, says expansion is definitely an unusual move these days.

    Mitchell:

    What we’ve seen happening more often is seeing papers that are 7 day a week papers pulling back and not printing every single day.

    Mitchell says the Daily News is currently an anomaly, since most big city dailies print on Sunday. She says many papers rely on Sunday advertising for a big portion of their weekly revenue.

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