Pennsylvania turns to happiness for new state tourism motto

Pennsylvania is turning to the Declaration of Independence to inspire its new tourism motto.

State officials unveiled the slogan “Pennsylvania. Pursue Your Happiness” and a logo on Tuesday at a winery in Somerset County.

The slogan takes the place of “The State of Independence,” the winner from among 22,000 submissions in a 2004 contest.

Before that, state tourism slogans were “Pennsylvania Memories Last a Lifetime,” ”You’ve Got a Friend in Pennsylvania,” and “America Starts Here.”

Officials say tourism in Pennsylvania is a $40 billion industry.

Want a digest of WHYY’s programs, events & stories? Sign up for our weekly newsletter.

It will take 126,000 members this year for great news and programs to thrive. Help us get to 100% of the goal.