New buyer found for iconic Allentown soda brand A-Treat
A prominent local developer is hoping to revive Allentown’s A-Treat soda, which abruptly shut down in January after nearly a century of production.
The Morning Call newspaper reports Orefield turkey farmer and real estate developer David Jaindl is acquiring A-Treat’s brand name, trademark, flavor formulas and related intellectual property.
Jaindl says production will be restored in the coming weeks and customers can find A-Treat back on the shelves by early fall. Retailers have told Jaindl they will stock A-Treat as soon as it becomes available.
A-Treat ceased operations Jan. 23, putting roughly 40 employees out of work.
Jaindl entered a co-packing agreement with Coca-Cola Bottling Co. of Lehigh Valley and hopes to retain as many former employees of the brand as possible.
Terms of the sale were not disclosed.
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