Mister Softee beat Starr, but Rita’s stands to be bested in Brand Madness tournament

Apprently there’s only one ice cream game in town. Mister Softee bested Starr Restaurants in the Philadelphia Business Journal‘s Brand Madness tournament, but Rita’s Water Ice and Bassetts Ice Cream are both trailing in their brackets.

Philly brands are going head to head in this just-for-fun public voting tournament, and there’ve been some surprises.
Currently, Peanut Chews and Chickie’s and Pete’s — both based in the Northeast — are up against each other, and the Chews are sticking it to Crab Fries.

Rita’s is losing to Beneficial Bank with only 18 percent of the vote, but Bassetts has 45 percent of the vote against Geno’s Steaks. That one could be anyone’s game. Take a look at the winners so far.