A documentary about efforts to reduce advertising in public spaces around the world will have its Philadelphia debut later this month.
“This Space Available” will be shown at 6:30 pm, March 28, in Montgomery Auditorium at the Philadelphia Free Library on the Parkway, 1901 Vine Street. After the screening, film producer Marc Gobe will speak. The film was directed by Gobe’s daughter, Gwenaelle Gobe. Marc Gobe, an expert in the combination of brand strategy, human factors research, product and graphic design and architecture to emotionally engage consumers and author of books Emotional Branding, Citizen Brand and Brandjam, “believes there is a strong grassroots movement of urbanites the world over who wish to take control of their physical and mental environment and reconnect with simple beauty, pushing back against that which de-humanizes and ultimately homogenizes us,” says a written statement from SCRUB, the local group organizing the screening. “Brands that respond to this desire will be more successful than those that demand our forced attention.”
Admission to the event is free, but registration is required. Those interested should email their name, the number of tickets they would like (limit four per request), and their phone number to James Mullen, SCRUB’s development coordinator, at firstname.lastname@example.org. For more information, see SCRUB’s website.