Cereal maker says cultural group’s logo is too similar to Froot Loops mascot
What do Froot Loops and the Maya Archaeology Initiative have in common?
The Kellogg’s cereal and the California-based Mayan cultural group have a pretty similar mascot: the toucan.
So similar, in fact, Kellogg’s wants the group to end its bid to trademark its version of the toucan logo, seen here. But as the Associated Press reports, the MAI is forging ahead, saying its toucan is based on the real bird, while Froot Loops’ Toucan Sam is a cartoon.
Feed the Feed: Who should have rights to the toucan logo: a cultural institution or the company that first used it?
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