Every year it’s a race to the finish line to determine who will be the New Year’s Baby — the first baby born after the stroke of midnight on January 1. Sleepy’s is upping the ante this year. The Mattress Professionals are giving away mattresses to the parents of New Year’s Babies born in five cities: Philadelphia, Boston, Washington, D.C., Richmond, VA and New York.
The parents of the confirmed 2011 baby in each city will be given a Dr. Breus Bed, designed by “Sleep Doctor” Michael Breus.
While Sleepy’s isn’t guaranteeing the exhausted parents will get more sleep, sleep experts say better sleep is what counts for new parents.