Delaware production company branches off to the web

Teleduction, an award winning Delaware production company, is taking its video know-how to the web.

The company announced a partnership with Delmarva Broadcasting to form  The website will utilize a public affairs interview format on a variety of topics.  WDEL radio will provide a news feed of its top stories for the site.

“This has been in the works since the spring of 2009,” said Content Delaware senior producer Sharon Baker.  She said she hopes to post stories weekly and expand to more stories as they can.

The kick off was done under the statue of Delaware’s famous patriot, Caesar Rodney in Rodney Square.  Senator Tom Carper (D-Del.) was there as well as city of Wilmington Mayor James Baker and Pete Booker, CEO of Delmarva Broadcasting, the owner of WDEL.

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Booker says this type of content sharing could be a way for many organizations to compete in the future.  “One way to be successful is that you’ve either got to be big, or if you are smaller you have to work in a synergistic way to bring content to a partnership,” Booker said.  He adds he likes the pairing of of Delawarva broadcasting and Baker’s group because, “we work on today and tomorrow and sometimes we don’t have the ability to generate things in depth.”

The idea of sharing content is not new to the Philadelphia media market, but is new to Delaware.  In Philadelphia, the Philadelphia Inquirer and WCAU-TV (NBC10) cross promote news stories and weather forecasts.  Three of Philadelphia’s television stations share news footage under an agreement called Local News Service. has several content collaborators on its Northwest Philadelphia pages.  Delaware Today shares one of its monthly magazine ideas with viewers of First on WHYY-TV.

Booker said the collaboration was by people “dedicated to creating an alternative media platform to better serve the people of Delaware.”  The media marriage will created two new jobs.  One for Content Delaware and the other a shared position with WDEL.

Baker said putting out quality Delaware stories is her primary goal.  She said that many stories in Delaware are at the mercy of regional media.  Looking for new ways for Delaware’s Congressional delegation to deliver media was the subject of a News Journal story Monday.  First will report this Friday on the explosion of social media in the state.  Governor Markell has talked about his use of Twitter in the past. 

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