Bend it like Bimbo

    What Americans wouldn’t tolerate in the MLB or NFL, they’ll probably let slide for new-comer pro soccer team the Philadelphia Union. The team yesterday agreed to a four-year deal to display the name of a Mexican baking company on jerseys.
    Bimbo (pronounced Beembo) has its American headquarters in Horsham, and will now be seen on the jerseys of Union players in Chester. WHYY’s Peter Crimmins has the full report.

    • WHYY thanks our sponsors — become a WHYY sponsor

    WHYY is your source for fact-based, in-depth journalism and information. As a nonprofit organization, we rely on financial support from readers like you. Please give today.

    Want a digest of WHYY’s programs, events & stories? Sign up for our weekly newsletter.

    Together we can reach 100% of WHYY’s fiscal year goal