Half the money generated would have to go to covering transportation costs.
New Jersey School Districts will be able to sell advertising space on the sides of school buses if a measure approved by the Assembly Education Committee is enacted into law.
Sponsors of the legislation say the ads could generate as much as a $1,000 per bus. The measure requires 50 percent of the revenue be used to offset the cost of student transportation. Local school boards could spend the rest on other services and programs.
As schools cope with cuts in government aid, Paramus School Superintendent Jim Montesano says money from those ads would be helpful.
“Any form of revenue that we can sustain, because obviously we’re not a revenue producing type of organization, is going to assist whether it’s helping us support a additional classroom teacher or some aides for the kids is certainly going to be of assistant to us.”
School boards would have to approve the ads, and they would not be allow to promote tobacco, alcohol, or political advocacy.