“Every one of the chefs on our platform realized one thing: We can’t do it by ourselves. So we all come together, we are leveraging the whole idea that a rising tide raises all ships. When we are all on the same platform unanimously talking about how diverse our cuisine is, how different we are, and yet we are working together to bring back our food industry. This voice is louder than any one of us individually saying it.”
Branca said that after everything she went through with the PPP and EIDL loans, she’s skeptical about applying for new grants. But she said if the grants really accomplish what’s promised, the money would help her and other chefs immensely.
“It’s not only for me to bring back a business I can run, but also this is a business that supports so many chefs like myself on the same platform,” Branca said. “I want to use it to find a place that we can call our own, a location with a nice kitchen that I could bring more chefs on board, in a neighborhood where I can reach more customers.”
“It would mean that I don’t have to worry every day how I’m going to pay rent … It is stressful because every week, every month, I’m like, ‘Did we make enough sales? Can I afford to pay rent?’” she added. “Now I am overworked, my staff is overworked and my husband is overworked, because we’re trying to do so much to bring this business back [with fewer staff.]”
Jezabel Careaga, who owns Argentinian cafe Jezabel’s in West Philadelphia, said she’s making plans for the future of the restaurant industry by redesigning her business in a way that’s sustainable.
Her business has been able to survive through the pandemic by shipping dulce de leche confections known as alfajores across the country. Soon, her business will start offering bake-at-home empanada kits.
Before the pandemic, Jezabel’s was primarily a dine-in cafe. Now, the focus is on takeout and e-commerce. In order to reinvent her business, Careaga had to invest in a delivery van and other equipment, on human resources, and hire new people.
“This is not just like, ‘Get money and go back to normal.’ I don’t think that’s the right way to do things. If we want to make a change and do better by our community, I think we need to have a deeper look into how we want to do things going forward,” Careaga said.
“What business decisions do I need to take so my revenue every month meets a certain number and I know I can take care of the people and assistants I need in order to survive?” she added.
Receiving more federal relief would fund those changes, and bring her peace of mind.
“I think in a way, this is not taking care of me personally, but this is taking care of my business, and I don’t have to stress about another thing again. Stressing about money is really plexing on your mind and body,” Careaga said.
Akin wants to improve his restaurant’s HVAC capacity, expand his menu, which had to be reduced drastically because of limited resources, give raises, and expand benefits to employees.
He hopes the relief will not only benefit restaurant owners but also their vendors since lost revenue at restaurants also trickled down to them.
“Whether it’s the actual food purveyors like butchers, and farmers, and produce companies, fishmongers, or even linen companies and such, a lot of those folks have been carrying the bag for the restaurant industry throughout this episode, and we look at this relief program as a way to make that whole ecosystem, that whole supply chain, healthy again,” he said.
Careaga said the future of the restaurant industry is uncertain, but she doesn’t believe it will look anything like it did pre-pandemic.
“I think people will still go out to restaurants, but maybe people are not going to bother as much in larger groups. That’s my belief,” she said. “I think things will shift, maybe not so much just going to a restaurant, but maybe going outdoors, maybe doing a picnic to go, or maybe restaurants will focus more on having an outdoor space.”
Branca said she hopes that the focus on the struggling restaurant industry will encourage big changes to the business model.
“The way it was before was unsustainable. Restaurant workers historically have been the cheapest labor and the hours have been ridiculously long, and the margins for the business owner is so slim. So, the whole industry has become one where the workers are disadvantaged, as well as restaurant owners,” she said.
“In a model like that, you will find that the restaurant that has the biggest market share are the ones that will succeed, and the small businesses will find it very difficult to thrive in that model. So as a small business owner, why would I want that? I want it to be different now.”
WHYY is one of over 20 news organizations producing Broke in Philly, a collaborative reporting project on solutions to poverty and the city’s push towards economic justice. Follow us at @BrokeInPhilly.