Earlier this month, Trump chose a QAnon song to close out a rally in Pennsylvania. The same song appears in one of his recent campaign videos and is titled “WWG1WGA,” an acronym used as a rallying cry for Q adherents that stands for “Where we go one, we go all.”
Online, Q adherents basked in Trump’s attention.
“Yup, haters!” wrote one commenter on an anonymous QAnon message board. “Trump re-truthed Q memes. And he’ll do it again, more and more of them, over and OVER, until (asterisk)everyone(asterisk) finally gets it. Make fun of us all you want, whatever! Soon Q will be everywhere!”
“Trump Sending a Clear Message Patriots,” a QAnon-linked account on Truth Social wrote. “He Re-Truthed This for a Reason.”
The former president may be seeking solidarity with his most loyal supporters at a time when he faces escalating investigations and potential challengers within his own party, according to Mia Bloom, a professor at Georgia State University who has studied QAnon and recently wrote a book about the group.
“These are people who have elevated Trump to messiah-like status, where only he can stop this cabal,” Bloom told the AP on Thursday. “That’s why you see so many images (in online QAnon spaces) of Trump as Jesus.”
On Truth Social, QAnon-affiliated accounts hail Trump as a hero and savior and vilify President Joe Biden by comparing him to Adolf Hitler or the devil. When Trump shares the content, they congratulate each other. Some accounts proudly display how many times Trump has “re-truthed” them in their bios.
By using their own language to directly address QAnon supporters, Trump is telling them that they’ve been right all along and that he shares their secret mission, according to Janet McIntosh, an anthropologist at Brandeis University who has studied QAnon’s use of language and symbols.
It also allows Trump to endorse their beliefs and their hope for a violent uprising without expressly saying so, she said, citing his recent post about “the storm” as a particularly frightening example.
“The ‘storm is coming’ is shorthand for something really dark that he’s not saying out loud,” McIntosh said. “This is a way for him to point to violence without explicitly calling for it. He is the prince of plausible deniability.”