Inside the facility, the dispensary had the look of a phone store in a suburban shopping mall, with bright lighting and glass cases containing small samples of different forms of marijuana. There were also edibles and creams with active ingredients such as tinctures and topical oil which are said to ease muscle and joint pain, and relieve headaches.
Cureleaf CEO Joseph Bayern came to the facility, which is among ones run by the company in more than 20 states, to talk to customers and reflect on the company’s rapidly expanding business.
“We’re creating a movement and we’re creating education and awareness to consumers around how cannabis can be part of everybody’s health and wellness regimen,” Bayern said. “The American consumers have already spoken pretty loudly and clearly in favor of cannabis. We’ve got to get legislation now…for people to buy cannabis in a legal way.”
Not everyone was pleased with the expansion of sales for recreational use. Even though medical patients have an express lane and are given priority under state law, some weren’t happy with how it was working on day one. Medical marijuana patient Bernard Shaw sai there were delays getting into and out of the facility.
“I used to come and get in and out of here in 5 minutes, now you spend 5 minutes outside taking your order, then you gotta spend another couple of minutes checking your card and your driver’s license. Why fix something that isn’t broken,” Shaw said.