Steve Heise and Alina Josan make music together by instinct and improvisation, one string at a time.
5 days ago
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FILE - Beyonce, left, and Jay Z perform "Drunk in Love" at the 56th annual Grammy Awards in Los Angeles on Jan. 26, 2014. (Photo by Matt Sayles/Invision/AP, File)
From 2000 to the mid-2020s, pop music was reshaped by technology, genre-blurring and global voices. The MP3-era and Napster upended the industry, iTunes popularized digital sales and streaming through Spotify and Apple Music ultimately changed how hits were made.
Industry dominance shifted from teen-pop and R&B stars like Britney Spears, Beyoncé and Usher to hip-hop’s cultural takeover led by Kanye West, Drake and Kendrick Lamar.
Also, autotune became both a tool and an aesthetic and EDM merged into mainstream through festival culture and artists like Calvin Harris and Avicii.
YouTube and other social media platforms launched new careers and broadened access to the industry. Now, platforms like TikTok define popularity and success. Billboard hits feel like a measure of the past, virality is what counts now and what pays.
Global platforms also mean genres and cultures mix. Latin music surged worldwide through artists like Bad Bunny, Afrobeats crossed over globally and K-pop became a global force, especially among Gen Z.
On this episode of Studio 2, we discuss 25 years of pop culture.
Guests:
Charles Holmes, senior staff writer at The Ringer
Dan DeLuca, pop music critic at The Philadelphia Inquirer
Songs that played during the hour: