On the media’s responsibility in losing the trust of the people
Baron: I don’t think that we’ve accurately and adequately reflected the concerns of a lot of Americans in this country. I’ve often been asked whether we had failures in our coverage of Donald Trump in 2015 and 2016. And I say that the greatest failure came well before that in that we did not anticipate that this country could produce a candidate like Donald Trump. We did not understand the level of grievance and anger toward the so-called elites, including and maybe especially the press — although if you look at the salaries of most journalists, they don’t qualify as elite. And so I think we didn’t really do a good enough job of getting out in the country and really understanding the concerns of ordinary Americans. …
I’m concerned that a portion of the journalistic community, if you can call it that, have engaged in what I would consider to be advocacy and activism of a sort. That’s not true of everybody by any means, not even true of the majority of the journalists. But there’s a segment out there that believes in that. And I think that that has hurt us. And we should aim to be an independent arbiter of the facts, try to put them in context in an effort to get at the truth over time. And we should be more focused on the kinds of questions we want to ask and trying to get answers to those questions than thinking that we have the answers to those questions before we embark on reporting. Otherwise, the so-called reporting is merely an exercise in confirmation bias.
On how the collapse of local news contributed to polarized media
Remnick: There are all kinds of news deserts all over the country that have been created by this new news ecology, so that small newspapers and medium-sized newspapers have either shriveled to the point of disappearance or they’ve closed their doors completely. Newsrooms across the river here in New Jersey, for example, that used to have a couple hundred people in them have a couple dozen, at best. They’re hanging on by their fingernails. If that had been replaced by websites with equally aggressive, or even better, news gatherers, of reporters and editors, that would be one thing, but they haven’t.
Baron: Many people in communities, they’ve never even seen a reporter. They’ve never met a reporter. Their impressions of what journalists are is formed by arguments that they see on cable news, partisan arguments, what they see on cable news. And that is really unfortunate, because that is not the way that most journalists carry themselves.
On the American public not being able to agree on facts
Baron: The sad reality today is that we as a society do not share a common set of facts. But it’s actually a lot worse than that. We cannot even agree on what a fact is on how to determine a fact, because all of the elements that we have used in the past to determine what a fact is have been devalued, dismissed, denigrated, denied. All of that things like education, expertise, actual experience, and above all, evidence. …
So the idea here is to obliterate the idea that there is some truth, independent truth that can be determined by independent arbiters of truth, whether it be not just journalists, but the courts as well, or anybody else, and that the only truth, at least in Trump’s mind, is the one that comes out of his own mouth.
On what traditional media can learn from social media influencers
Baron: We have to be better communicators. We have to recognize that the way that people are receiving information today is radically different from the way that we received information when we were growing up and the way we maybe prefer to receive information today. So we have a lot to learn from influencers, actually, in terms of how to do that. Our authority is not just being questioned today, but our authenticity is being questioned today. And these influencers are coming across as much more authentic and therefore people think they’re more authoritative.
Monique Nazareth and Thea Chaloner produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Meghan Sullivan adapted it for the web.