This time around, strategists say, Democratic donors and allied groups were far more prepared and motivated — particularly by the desire to defend abortion rights and their interests in 2024’s presidential election.
Their preparation included focus groups that found that undecided voters had a visceral reaction to the idea of an anti-abortion candidate trying to hide their anti-abortion position, they said.
It became a key avenue to attack Carluccio, who was endorsed by a pair of anti-abortion groups. And it seemed to work: turnout was highest in more left-leaning areas of Pennsylvania, including suburban Philadelphia and Allegheny County.
In the end, turnout topped 35% and spending exceeded $22 million. Those who spent heavily in 2021 — such as labor unions, trial lawyers and groups that distribute money from billionaire Jeffrey Yass — spent more.
Some Democratic Party allies that spent nothing or next-to-nothing in 2021 spent six- or seven-figures this time around.
“There’s nothing that concentrates the mind like defeat, especially after you lose by less than 1%,” Specter said.
Based on reports filed thus far to the state, McCaffery and Democratic allies spent more than $13 million, compared to more than $8 million by Carluccio and her allies. Some spending has yet to be disclosed, and some groups haven’t disclosed donors.
The total spent is likely to be roughly half of what was spent in Wisconsin — a race that hinted what was to come in Pennsylvania.
“We all saw what happened in Wisconsin,” said Eric Stern, a strategist for the admaker Technicolor Political, which made TV ads for McCaffery’s campaign.
Some partisans blame the other side for a high-spending, hyperpartisan race.
Matthew Brouillette, who helped direct millions of dollars in spending to help Carluccio, wrote a post-election memo that warned allies they will be outspent “until our side gets the same fire” to help their candidates.
“It is definitely the new normal for the Democrats,” Brouillette said. “They see the Supreme Court as a super legislature.”
Kadida Kenner, CEO of the left-leaning voter registration group New Pennsylvania Project, whose staff went door-knocking to help McCaffery, said such judicial races are the product of Republican-backed efforts to overturn elections.
“This is the future and I don’t think we’re going back from this,” Kenner said. “And I think our judicial races will be even more partisan in the future.”