Key indicators show summer delivering a mixed bag to Jersey Shore economy
Overall numbers are better than 2019, but brick-and-mortar gaming revenues were down compared to last year.
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Yordan Yordanov, a business student from Bulgaria, is spending his second summer working at Playland's Castaway Cove in Ocean City, N.J., through an exchange visitor program. (P. Kenneth Burns/WHYY)
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Yordan Yordanov is spending his second summer in a row in New Jersey.“It will remain my second home for life,” he said. “Even though I’ve been here…overall, six months.”
Yordanov is from Bulgaria and has always wanted to see what life is like in America. He is in the United States on a J-1 visa, which allows overseas residents to enter the country on a work-study visitor exchange. He is one of 25 overseas students working at Playland’s Castaway Cove in Ocean City, New Jersey, this summer.
The boardwalk attraction employs 300 people overall during the summer tourist season. On any given year, Playland employs between 20-25 exchange visitors, according to Brian Hartley, vice president of the boardwalk attraction.
“We pretty much try to just keep it to that,” he said. “This way we can really make sure that they’re taken care of.”
Though COVID is still a pandemic, according to the World Health Organization, Hartley hopes life does not return to the early days of the public health emergency.
“We had a lot of kids who were afraid, parents were afraid for the kids to get a job, especially here,” he recalled, “you’re collecting tickets from people, you’re kind of touching them, people are sitting in seats, and someone else is sitting in it. We were going around washing them between every ride.
Playland also didn’t receive any overseas help in 2020.
The federal government under the Trump Administration suspended J-1 visas as it tried to limit the spread of COVID, according to the American Immigration Council. Restrictions were eased the following year under the Biden Administration. However, there was a backlog in American embassies overseas.
Hartley said things have slowly returned to pre-pandemic levels.
“In 2021, I think we only have four or five [students,]” he said. Then it was a slow start getting going in 2022. A lot of the embassies were still closed for a while. But everyone now is really back into the full swing of things.”
A State Department spokesperson said that substantial improvements were made last year in reducing wait times across all visa categories.
For the last couple of years, the Alliance for International Exchange reported that more than 4,900 overseas students came to the U.S. for a summer work travel program.
Lisa Murray, director of the exchange program at the American Immigration Council, said she is also seeing a return to pre-pandemic activity in exchange programs.
“It’s taken us a few years to kind of get back up to our pre-COVID numbers. I would say that we are definitely there now.”
J-1 visas have been in existence since the 1960s when the Mutual Education and Cultural Exchange Act was instituted. The initiative allowed people into the United States to study and build experiences with host organizations.
“By doing these exchanges, you’re placing people in the US, they’re taking that experience, they’re returning home, and they’re sharing that experience,” said Murray. “That’s where kind of the diplomacy helps out.”
According to the State Department, New Jersey was in the top 10 for summer work travel destinations. But Murray said exchange visitors in resort areas get to share their culture with different people while experiencing different types of American culture.
She adds there are other opportunities available to exchange visitors.
“The other categories are interns and trainees, research scholars, teachers, and au pairs. With the summer work travel,” Murray said.
This was the process for Playland to hire Yordanov for the summer:
Hartley said exchange visitors fill an important gap in the summer tourist season; the last weeks of August. That’s when a lot of domestic students begin to head back to college, high school athletes begin preparing for fall sports and parents decide on one last trip for the family.
Most students he hires are primarily from Kosovo, Romania, and Bulgaria. That’s because of the timing with the summer tourism season and their academic year.
But Hartley adds they’ve hired students who weren’t from Eastern Europe as well.
“This year, we have our first from Thailand,” he said. “We’ve had Jamaica, Ireland, Spain, France; we’ve kind of had a great mixture of kids from all over the place.”
Hartley adds it’s not all work for the overseas students that work for him.
“We’ll have a miniature golf tournament that we’re going to do with all the kids. We have a couple employee parties after the park closes,” he said, adding they encourage the students to travel during July, when there is enough staff available.
“They go down to Miami, DC, New York…Philadelphia, you know, offers a lot of different things,” he said. “They’re here not only to work, but for the cultural experience as well.”
Yordanov, who is studying business back home in Bulgaria, hopes to take what he is learning along the Jersey Shore and use it to start his own clothing business after he graduates.
“I’m asking a lot of questions to the owner [and to] Brian about how they advertise the amusement park…I don’t think it’s on TV or stuff,” he said.
Yordanov also hopes to get some travel in as well. He visited Philadelphia last year, and though it was shortened by the weather, it was long enough for him to have a cheesesteak.
“I loved it,” he recalled. “They said Philadelphia has the best cheesesteaks.”
This year, he hopes to visit Philadelphia again. But Miami is at the top of his list of destinations, in addition to the Grand Canyon in Arizona.
Though Yordanov loves New Jersey, he admits, “If I fall in love with Miami, I will make it my second home.”
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