Just days before the festival starts, Firefly organizers announce a new deal with fan-to-fan ticket reseller StubHub.
Some 90,000 music fans will arrive at Dover’s Firefly Festival later this week, and just some of them may have scored tickets via StubHub. Tickets have been sold out on the festival website for some time now.
“With the sell out and increased demand for Firefly passes this year, the demand for and accessibility of tickets on the secondary ticket market is inevitable,” said Ted Jenkins, VP of Customer Experience and Marketing at Firefly. “This partnership will help ensure all Firefly pass holders, whether purchased through FireflyFestival.com or StubHub, have a stellar experience leading up to and at the festival.”
As of Monday morning, Firefly tickets were available on StubHub for about $250, which is the same amount as the Early Bird tickets, which quickly sold out earlier this year. The last chance ticket tier sold for $349.
As many as 90,000 people are expected to attend this year’s festival, a big jump from 2012’s inaugural attendance of about 30,000. The jump in attendance is mirrored in the increase in popularity of tickets being sold on the secondary market. StubHub reports a 500 percent increase in demand for Firefly tickets over the past two years.
“Firefly has emerged as one of the fastest growing summer music festivals on StubHub, commanding greater demand year over year,” said Justin Finn, head of event marketing and sponsorships for StubHub.
StubHub will have representatives at the festival to help anyone who purchased passes via the website.