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Corporate Underwriting Know WHATThere is something unique about WHYY . People of all ages, backgrounds, and interests turn to us for the most trusted, intelligent and in-depth programming on television and radio. Your brand message couldn’t be delivered in a better environment. Here’s why:
Most Trusted: Participants in consecutive national polls by Roper Public Affairs & Media named PBS the most trusted American institution and ranked PBS and NPR as two of the most trusted sources for news and public affairs programs.* Less Clutter: WHYY averages only five non-programming minutes per hour on TV12 and 91FM. Viewers and listeners are more receptive to your message because they remain attentive and engaged. More Quality: No other commercial or cable broadcaster in this region offers WHYY’s distinctive lineup of news, business and public affairs; arts and culture; science and technology; how-to and cooking; and children’s programming. *Source:
Roper Public Opinion Polls, January 2004 & February
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