Wednesday, March 12
Guest: Phil Klay
Iraq veteran PHIL KLAY wants the readers of his new book Redeployment to really understand the toll war takes on those who fight. The narrators of his twelve short stories—those who served in Afghanistan and Iraq — face brutality, bravery, remorse, isolation, friendship and life on the edge. It’s how they get through their experiences and how they cope when they get home that Klay explores with depth and realism. Phil Klay served in the U.S. Marine Corps in Iraq’s Anbar Province from January 2007 to February 2008 as a Public Affairs officer. He joins Marty in the studio this morning.
Guests: Barbara Kahn, Americus Reed and James Surowiecki
Is the power of brands in decline? Some people argue that the age of consumer loyalty to a certain brand name is over. With the rise of the Internet and social media, we can now do our own research and read reviews of products instead of relying on advertisers claims. Today, how the empowered consumer is changing marketing and advertising. Marty talks with BARBARA KAHN, Director of the Jay H. Baker Retailing Center at The Wharton School, AMERICUS REED, Professor of Marketing at the Wharton School, and JAMES SUROWIECKI, staff writer for The New Yorker.