Why the size of your clothing says little about your size
July 30, 2014
Guests: Marie-Eve Faust, Ed Gribbin and Jane Shure
The news that apparel company J Crew is now making a size 000 (thatâ€™s two sizes smaller than a 0!) created a stir among some feminists who say the new size idealizes the desire to be too thin. While the company says it is trying to appeal to a petite Asian market, critics say that the move is just another example of the â€śvanity sizingâ€ť trend in fashion â€“ downsizing label sizing so customers, both women and men, feel better about the clothes they try on and buy. Today on Radio Times weâ€™ll talk about how size influences shoppers, how manufacturers make sizing decisions and why the size you wear doesnâ€™t say much about the size you are. Our guests are MARIE-EVE FAUST, program director of the Fashion Merchandising Program at Philadelphia University and ED GRIBBIN whose company Alvanon consults with clothing manufacturers about fit and sizing. Weâ€™ll also hear from psychotherapist JANE SHURE about the negative influence of vanity sizing.